A flooring company, Garage Floors Direct, draws criticism for its billboard featuring a woman in a suggestive pose alongside the phrase “It’s so easy to lay.”
Controversial Placement
The advertisement, situated on the Whitehouse roundabout in Ipswich, sparks outrage, especially as it is positioned next to a school advert.
Backlash from Suffolk Rape Crisis
Suffolk Rape Crisis condemns the billboard, asserting that it perpetuates archaic stereotypes promoting rape culture. An open letter questions whether the phrase implies the woman is “easy to lay” or if it suggests the flooring is so simple that a woman could do it.
Alarming Imagery
The billboard’s proximity to an Ipswich school ad, featuring children in uniforms, raises concerns about the impact of such content on societal perceptions.
Company’s Response
Garage Floors Direct responds, acknowledging the offense caused, removing the billboard promptly, and issuing a sincere apology.
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Conclusion
The controversial billboard’s removal underscores the importance of responsible advertising and the need for awareness about the implications of gender-related messaging. The incident prompts reflection on the role of businesses in fostering a culture of respect.
