Morrisons has announced its popular medium-sized pumpkins will be sold for just 75p – beating out both Aldi and Lidl.
The news follows backlash from last year when shoppers slammed the retailer for pricing its giant-sized pumpkins at £8.99.
Morrisons was mentioned Facebook shopping group post, with customers “shocked” at the pricing – especially when compared to other supermarkets, as reported by Manchester Evening News in October 2022.
One customer said: “Wow! They’re so cheap elsewhere so that’s got to be an error.”
Another person added: “That’s crazy they were no more than 3 quid last year for a massive one.”
With Brits spending an estimated £777m on Halloween a year, according to Morrisons, high prices are enough to frighten any parent.
The supermarket chain claims its 2023 medium product is the “cheapest supermarket pumpkin” available.
A web search shows medium-sized pumpkins priced at 95p at Aldi and £2 at Lidl.
Shoppers can also snag munchkin pumpkins for 59p, large pumpkins at £1.99, and ghost pumpkins, at £2.99.
But the controversial giant pumpkin is still priced the same – at £8.99.
However, customers using the brand’s More card will get a discount on the large pumpkin, which will cost just 99p.
“Any seasonal moment can be a cause for celebration but with budgets also top of mind this year we hope that by offering these cut-price options parents and little shoppers don’t have to compromise on carving the perfect centerpiece this Halloween,” said Chris Smith, fruit buying manager at Morrisons.