From London to Barnstaple: A CEO’s Vision Transforms a Small Town into a Business Hub
Sam Heaton, the self-made CEO of Stannp.com, has strategically shifted his business from the bustling streets of London to the tranquil town of Barnstaple in Devon. In an exclusive interview with BBC Business, Heaton shares his journey, highlighting the factors that led to his success and the significant financial milestone of an expected £20 million turnover this year.
Embracing Tranquility: The Barnstaple Advantage
Heaton’s decision to relocate was fueled by a desire to escape the London rat race and find a positive work/life balance. Barnstaple, known for its picturesque river walks and museums, became the unexpected backdrop for Stannp.com’s ascent. The CEO emphasizes the town’s untapped potential and the wealth of talented individuals, crucial elements contributing to the success of his digital direct mail platform.
Navigating Unconventional Markets: A Leap into the US
In a bold move, Stannp.com expanded into Denver, Colorado, challenging conventional advice against venturing into the competitive US market. Heaton recognized the digital wild west of the American business landscape, defying warnings and leveraging technology to achieve significant economies of scale with the USPS. The result? The self-service direct mail platform gained immense popularity in the US, leading to a surge in inbound enquiries.
Personalized Advertising Resurgence: Stannp’s Market Insight
Stannp.com identified a market gap, noting a shift away from emails toward personalized advertising in physical form. The company delivers direct-to-door postcards and letters within an impressive 72-hour timeframe, a feat contributing to a doubled customer base over the last two years. Major brands like Holiday Inn, Rightmove, Wish, and Autotrader have reported increased sales, affirming the effectiveness of Stannp.com’s service.
Retaining Community Values Amidst Growth
As Stannp.com experiences exponential growth, Heaton remains committed to retaining the close-knit community feel that is the cornerstone of small towns. With a team of 60 employees in the UK and 11 in the US, the company continues to take on the corporate world while enjoying the idyllic surroundings of Barnstaple.
Future Horizons: A CEO’s Perspective
Heaton concludes, expressing his love for the sense of community and the unique experience of raising a family in Barnstaple. With access to beautiful beaches, open water, and picturesque countryside, he envisions a future where Stannp.com continues to thrive in its unconventional business location. Barnstaple, once considered sleepy, is now firmly on the financial map, thanks to the vision of a CEO who dared to think beyond the London skyline.
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