In a pioneering move aimed at reducing the environmental burden posed by disposable vapes, a forward-thinking company has introduced the first legal 2400-puff disposable vape in the UK and EU.
IVG, an industry leader, has introduced the IVG 2400, a revolutionary device offering an unprecedented number of puffs per disposable vape compared to other available options.
This remarkable device comprises four 600-puff pods, each clearly indicating when they are depleted, prompting users to switch to the next pod.
This design enhances user experience and contributes to a more eco-friendly approach to vaping.
The vaping landscape has been marred by illegal devices that far exceed the legal 600-puff limit.
Law enforcement agencies have been actively confiscating thousands of these illegal devices throughout the region.
IVG’s latest offering, priced at £12.99, extends the lifespan of disposable vapes, thereby reducing the environmental repercussions of single-use vapes.
These single-use options generate hazardous chemical waste due to their plastic, electronic, and lithium battery components.
According to Rhett Morrissey, the marketing manager at IVG, vaping continues to suffer from a negative reputation despite its potential to assist individuals in quitting smoking.
Morrissey firmly believes that vaping should be seen as a viable and proven method to help individuals quit smoking.
He emphasizes that vapers should not be unfairly vilified, as many are taking positive steps toward improving their health.
Morrissey states, “People are treated like criminals for vaping. They are unfairly vilified when, in reality, they are trying to improve their health. Not everyone can quit smoking cold turkey.
There will always be a demand for vaping, and what we’ve developed has significantly reduced the industry’s environmental footprint.”
IVG’s new vape product offers multiple flavor pod options, allowing consumers to switch between flavors as they desire, a feature not commonly found in other disposable vapes.
The company is also exploring the development of a reusable device where only the pods will be disposable, further reducing environmental impact.
Morrissey explains, “This is a patent-protected cutting-edge design and has received approval from TPD, MHRA, and trading standards, making it the first legal 2400-puff disposable option for the UK and the EU.
We have meticulously addressed current concerns and diligently worked to provide responsible solutions.
With only one battery used for four pods, the overall plastic consumption is reduced, and the technology and flavors within the device offer a superior vaping experience, making it an easier transition for adult smokers.”
Retailers can be assured that they sell a high-quality and, most importantly, legally compliant product.
IVG’s commitment to the environment is not the only aspect of its mission. The company is also dedicated to discouraging youth from taking up the vaping habit.
A recent survey by Action on Smoking and Health reported a 50% increase in vaping among 11 to 17-year-olds, who are often attracted to bright colors and enticing flavors.
To address this concern, IVG has meticulously designed and priced the packaging of its product to be unattractive to children.
With substantial investment, groundbreaking research and development, and close cooperation with the MHRA and Trading Standards, IVG’s patented product fully complies with TPD regulations.
This provides retailers with a powerful tool against illegal vapes and positions the product’s price and design to target adults, making it less appealing to minors.
