Once upon a time, the notion of establishing a brand appeared as daunting as running a marathon, endeavor seemingly reserved for the most courageous souls. But imagine achieving both simultaneously. Brianna Meighan, a five-time marathon runner and the Founder and CEO of a CPG brand projected to reach $50 million in revenue by the end of 2023, stands as evidence that it can be accomplished. Creating a brand from scratch is not for the faint of heart, but if you thrive on long hours and delayed gratification, you may share a common trait with marathon runners and founders.
Marathon runners, much like startup founders, often acquire a reputation for being solitary in their pursuits. Running a marathon, a daunting 26.2-mile (42.1km) endeavor, doesn’t top most people’s lists of enjoyable activities, just as building a business alone, without any guarantee of success, can be a formidable challenge. Both marathoners and founders invest significant effort, but reaching the finish line requires more than just tallying miles and clocking long hours. Brianna Meighan, a five-time marathon runner and CEO, shares the top three lessons that marathon running has taught her about entrepreneurship and establishing a successful health and wellness CPG brand:
Lesson 1: Small Wins Lead to Big Wins
Brianna emphasizes the importance of collecting daily “small wins.” Training for a marathon involves regular running, which helps her maintain a year-round state of readiness. It’s these small accomplishments that generate a sense of happiness and self-pride. Building a business also requires creating opportunities for small wins, both in personal life and business. These could include daily exercises, maintaining a consistent sleep schedule, or making disciplined dietary choices. Accumulating these small wins generates momentum, instilling confidence and self-trust, essential elements for entrepreneurial success.
Lesson 2: Plan and Pacing
Both marathon training and entrepreneurship necessitate well-thought-out plans and timelines for sustainable growth. Success in these pursuits isn’t left to chance; it demands carefully crafted strategies and the discipline to adhere to them while allowing for flexibility and adjustments. In both running and business, you encounter moments of ease and challenge. Whether it’s a flat course or an uphill struggle in a marathon or managing a budget in a business, pacing and preserving resources are critical for long-term success.
Lesson 3: Focus and Commitment
Running a marathon and building a business requires not only physical endurance but also mental clarity, focus, and unwavering commitment. Distractions, particularly the inner “monkey mind,” can derail progress. Both endeavors demand resisting instant gratification and developing a higher level of focus. This focus, like a muscle, can be strengthened through daily practice and meditation. Mastering this skill allows individuals to control their inner doubts and pessimistic thoughts, empowering them to pursue their goals relentlessly.
For many runners, the finish line marks the end of their journey, but for founders like Brianna Meighan, it’s merely symbolic. In startups, as in life, challenges persist even when it seems that the worst is behind us. With strength, persistence, focus, grit, passion, and love, there are no limits to what can be achieved in running, business, and life.
About Brianna Meighan
Brianna Meighan is a remarkable CEO and founder who has redefined success in the world of business. In addition to her corporate leadership, she has carved a unique path as a five-time marathon runner and accomplished equestrian, seamlessly blending the worlds of entrepreneurship, female leadership, and sports. With an unyielding drive and a passion for health and wellness, Brianna has emerged as a prominent figure in both the business and fitness sectors.
Country: United States
Media Contact: Giselle Posta
Company: BRIANNA GROUP
Email: PR@BriannaGroup.com
Phone Number: 786-818-3330
Website:www.BriannaGroup.com
SOURCE: BRIANNA GROUP
