Butlin’s has ditched its classic blazers and ties for a new casual uniform – including shorts and T-shirts.
The Redcoats uniform has been worn by staff for decades at the family holiday camps.
Although the look has been revamped multiple times over the years, it has typically stuck to a more formal style, including ties, shirts, long skirts, and the iconic fitted red blazer.
The uniform was first introduced in 1936. However, the new designs have a more casual approach.
Staff can now wear white T-shirts, red shorts, and trainers, though there is still a blazer option.
But it is more laidback and loose-fitting.
Stephen Mulhern, an ex-Butlin’s Redcoat himself, unveiled the new uniform.
A life-sized statue of the TV personality has also been unveiled in Westfield Shopping Centre, Stratford, as part of the launch.
Butlin’s is also looking for new talent and is holding Redcoat auditions around the country in November.
Mulhern said: “To be involved in the new Redcoat uniform launch and for Butlin’s to honour me with my own statue is a very proud day for me.
”Working as a Redcoat in Minehead played such an important part at the start of my career and I recommend this experience as the perfect platform to anyone looking to get into the entertainment world.
“I know first-hand just how much work goes into the role and providing the best holiday experience for families and how fun it truly is.
”I also know how much pride the brand takes in its uniform, with only trained Redcoats allowed the honour of wearing the jacket, so it’s brilliant to have the privilege of launching the new uniform”.
Mike Godolphin, entertainment director at Butlin’s, said: “We’re incredibly proud of our history here at Butlin’s and know that our Redcoats are an iconic part of our brand identity.
”As the Home of Entertainment, we’re delighted to be launching both a new uniform and our Redcoats Academy.
“We know just how fun and rewarding being a Redcoat is and want to ensure we’re equipping our wonderful new recruits with the skills and experience they need to get the most from the role.
”The all-encompassing training programme is a one-of-a-kind experience that we’re thrilled to be able to offer.
“Being a Redcoat is the perfect platform to a career in the entertainment industry, so we’d really encourage anyone with an interest in learning more about entertainment and performance to join us on our upcoming recruitment open days”.