TV dragon Deborah Meaden is starring in a 90s rap-inspired music video in a bid to banish body odour.
The British investor, who used to run a multimillion-pound family holiday business, has been spotted busting a move in the new advert for the natural deodorant Fussy.
The ad involves ‘aluminium aliens’ and an epic battle between natural products and unnatural ‘baddies’.
It includes witty lyrics such as: “Aluminium, Paraben no one invited you.
“Fussy is all natural – yes – you know it’s true.”
The ad aims to highlight Fussy’s award-winning formula in a bid to entertain and educate viewers.
The hope is that those watching will make a switch to a more natural and sustainable deodorant.
The ad and the song were both created, composed and produced by 10 Days, as reported by Absolutely Business.
Matt Kennedy, Fussy’s CEO, said: “At Fussy we take what we do seriously but not ourselves.
“So what better way to explain the benefits of switching to a natural deodorant like Fussy than making a rap video inside someone’s armpits with giant fruit and aluminium people…it makes total sense.”
Jolyon White, founder and creative director at 10 Days London, added: “Our goal was to create a campaign that not only informs about the advantages of natural deodorant but also inspires people to feel confident and excited about making the switch.
“By leveraging the nostalgia and energy of 90s rap we’ve developed a message and song that resonates and sticks.”
Consumers can purchase Fussy products online at at most major supermarkets including Tesco, Sainsbury’s, Waitrose, Ocado and more.
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