An entrepreneur has shared the five things business owners must do if they want to boost their business.
Mancunian James Dooley is a search engine optimisation – SEO – expert with decades of experience.
Starting out with just £10,000, the 40-year-old is now worth £20 million and he owes his fortune to his savvy internet skills.
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Determined to help British business owners, the founder of PromoSEO, is now sharing some of his secrets – including the five key areas that he recommends each company focus on, if they want to be successful in today’s digital market.
Everyone knows just how important it is to land yourself and your brand on Google’s first page.
But with so much competition these days, James says you can’t simply rely on having a good product or hedge your bets on going viral.
“Too many people are scared and only do business in their comfort zone,” he said.
“People don’t push the boundaries because they’re scared of failure.
“Online success has allowed me to travel the world, have free time and work from any place.
“It allows you to earn money in your sleep.”
For consistent results, these are the five things you must master.
ORGANIC SEO
By optimising website content for relevant keywords, businesses can attract targeted traffic from search engines.
This approach builds trust and credibility, leading to higher conversion rates.
Additionally, organic SEO provides long-term benefits and cost-effective results, making it a reliable strategy for sustained lead generation.
GOOGLE PPC ADWORDS
This is an effective marketing strategy for generating leads that convert into orders.
By targeting specific keywords and demographics in the UK, businesses can immediately reach potential customers.
PPC ads provide instant visibility, allowing for quick and measurable outcomes.
With precise budget control and performance tracking, it ensures cost-effective lead generation.
SOCIAL MEDIA MARKETING
By identifying where potential customers spend their time online, businesses can tailor their social media strategy to engage and attract the right audience.
Platforms like Facebook, LinkedIn and Instagram offer targeted advertising options and analytics to refine and optimise campaigns.
This approach fosters direct interaction, building relationships that convert into leads.
VIDEO PRODUCTION
This method capitalises on rapid growth of video content consumption.
As YouTube stands as the second-largest search engine globally, leveraging video can significantly increase visibility.
Additionally, the rising popularity of video shorts and reels on platforms like Instagram and TikTok offers new avenues for engagement.
RETARGETING CAMPAIGNS
This method allows you to ensure your brand stays top-of-mind for potential customers.
Utilising tools like the Facebook Pixel and other remarketing strategies, businesses can track visitors and display tailored ads to them across the web.
This repeated exposure is crucial, as potential customers typically need multiple interactions before enquiring.
“A lot of company owners feel overwhelmed by SEO and stick their head in the sand, ignoring the magic that it can bring instead of embracing it,” said James.
“But they don’t need to do it themselves.
“My team offers each of these services and I’m so confident in what we do, that we offer a guarantee for clients.
“The lifeblood of any successful company is a consistent flow of quality enquiries that turn into profit.
“These five marketing strategies will assist UK business owners to boost their bottom line and push them to the forefront of SEO development.
“We have a revenue sharing model that means anyone can get started without having to pay a single penny upfront.
“It’s a win-win situation.
“Don’t fight the internet – embrace what it can do for you.”